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Six consumption trends in the night economy

By chinadaily | 2020-06-03 |   768

A night view of the CBD area in downtown Beijing on May 11, 2017. [Photo/Xinhua]

Healthy consumption has become a new trend in China's night economy development, which has shown strong momentum in driving the country's economy according to a report by AliResearch.
Data from 12 surveyed Chinese cities, including Beijing, Shanghai and Guangzhou, indicates that 43 percent of consumption happens at night. Of this, 40 percent is in the catering industry, 50 percent is in the culture and entertainment industry and 40 percent is in online shopping.
The report revealed six consumption trends for the night economy. Let's take a look at what they are.

A photo was taken on April 13, 2020 shows a night view in Wuhan, Central China's Hubei province. [Photo/Xinhua]

The demand for local life services in first and second-tier cities will be more diversified, with emphasis on high-quality and individualization. Local life services in third and fourth-tier cities will witness rapid growth.

A saleswoman conducts livestreaming at a sportswear shop in Jinjiang, Fujian province, on April 2. [Photo by Dong Yanjun/For China Daily]

More online shopping at night is expected, as the post-1995 generation obtains consumption capability. Livestreaming has brought new consumption experiences and become a main consumption channel for many young generations.

Customers read e-books at a cafe in Nanjing, capital of Jiangsu province. [Photo by Wang Luxian/ For China Daily]
As digital content payment becomes more widely accepted, high-quality and individualized culture and entertainment consumption has formed new demand.

A deliveryman for Eleme carries three takeout boxes with the help of a robot exoskeleton on a Shanghai street. [Photo provided to China daily]
24-hour food delivery service has become a common phenomenon, forming new consumption infrastructures, during the epidemic. It will continue to develop stably and recover to the same level of 2019 in July and August.

Visitors attend a nightlife festival at Sinan Mansions, a century-old compound in downtown Shanghai. [Photo provided to]
Integrated consumption including food, shopping, entertaining, travel, sports, exhibition and performance, has formed new consumption scenes for the night economy, with digitalization speeding up the integration.

An automatic driving vehicle, remotely controlled by a technician, delivers packed meal boxes to employees at an industrial park in Changsha, Hunan province in February. [Photo/Xinhua]
Healthy consumption styles such as no-contact food delivery, separate eating and a ban on wild animals have been formed, bringing revolution to China's catering consumption and table manner culture.

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